5 Legit Reasons You Need Print Media [Even If You’re a Digital Company!]
Is it worth ordering custom-print media in 2018?
What if your business is entirely digital, like an online store --should you invest in printed promotions?
This may surprise you, but yes! Custom print media for advertising is just as relevant in 2018 as it was in 1981, and here are 5 legitimate reasons why:
Top Reasons to Use Printed Promotions in 2018 and Beyond
1. Consumers Take More Time To Read Print Media
People spend more time reading print than they do digital. Science backs this up too! Eye tracking shows that digital readers scan the “page” while print read line-by-line.
The quality of understanding also goes up. Print readers reflect more on what they're reading, creating a memory of your message and product.
So next time your prospect is exposed to your product, whether at the store or online, they'll remember it, increasing the urge to buy!
2. Consumers Trust Print More Than Digital
It’s incredibly easy to publish anything online --anyone can do it with little experience or knowledge.
Because it's so easy, consumers tend to trust online ads less than they do print. And when it comes to convincing consumers to buy, trust is everything!
Print media created a "tangible promise," increasing your credibility. This credibility transfers into creating an affinity for your company, your services, and your products.
3. Print Media Drives Action
Consumers need repeated exposure to your brand or product before they buy, but are digital ads the best way to increase brand awareness?
Take a look at this recent study. At first glance, we see that digital media consumption is increasing while print media consumption is decreasing but take a second look. 80% of U.S. households still depend on printed media for product information and buying decisions!
4. Your Target Consumer May Be Unplugged
Digital media is everywhere, but not everyone is joining in. For example, Baby Boomers are less active on the internet, so that means less exposure to digital advertising. Millennials are the most active internet users yet are currently experiencing an “unplugging” trend. Limited internet-usage means you're losing opportunities to make a sale!
Increase your exposure and revenue with print media! In some cases, it might be your only way to reach your prospective customer!
5. Print Media Makes Products More Desirable
Digital is one-dimensional and stimulates few senses.
Print media, on the other hand, is a multisensory experience that boosts desire.
Even the branded capacity folder or embossed brochure on heavy-weight cardstock for tactile appeal boosts preference for your brand and increases sales.
It's hard to think of a business that wouldn't benefit from printed marketing material. If you're looking to increase your sales with custom marketing media, contact us at Graphic Finishers!