3 Quick Tips to Drive Sales with Your Packaging Design
Even in 2018, digital advertising media doesn’t guarantee that you’re reaching your target consumer. Prospects can mute, click out, opt out, skip, and delete from nearly every form of digital ad.
But marketing with your packaging design works differently.
Retail packaging is one of the last forms of advertising media that can’t be interrupted, and that's why it's a powerful tool for driving your sales!
Find out how to increase your sales with your packaging design, and for complete packaging solutions, please contact Graphic Finishers!
Quick Tip #1: Appeal to Your Target Consumer
Packaging design more than just a container for your product. It’s a way to communicate that your product and your brand fits them perfectly. It tells your prospective consumer, “we understand the struggle and we made a solution especially for you.”
Packaging “feels” more personal too! The physical activity of picking up your product, examining it, and experiencing sensations from the fingertips all the way up through the eyes is one that connects them to your product.
That sort of engagement just can’t be duplicated with digital media!
Photo Credit: Dieline.com
Consider this case study with Jack Daniels.
The well-known brand has a strong following, but even they were not immune to lagging sales. After some investigation, the iconic company concluded that the sluggish sales were due to packaging! As it turns out, the packaging wasn't engaging enough. After updating the secondary packaging (interestingly enough, by giving it a vintage look), they saw their revenue increase.
Looking to duplicate Jack Daniel’s success?
Contact us, a local Orange County-based packaging company! We have low minimums and the creative team that can design packaging to support your revenue goals!
Quick Tip #2: Out-Entertain (or Educate!) Your Competitors
Imagine this:
You’re invited to a dinner party, and the host asks you to bring a bottle of Chardonnay. You don’t know anything about Chardonnay --all you know is that you don’t want to disappoint.
So when you get to the store, you’ll likely do one of two things:
- Either you’re going to take a quick scan of the labels and determine which bottle to buy
- Or you’re going to pick the bottles that “look like a good wine," read the label and determine which one “feels and sounds” like a quality bottle of Chardonnay.
The consumer that is looking only at the outer packaging is typically looking for that “entertainment” factor.
That's not to say that your packaging needs to be flashy. It just means that it needs to get attention based on the values and preferences of your prospective consumers.
These types of consumers rely heavily on visual cues to make a decision.
On the other hand, some consumers need to pick up the product to research it more. They're looking for the “education” factor.
They’ll likely read the copy and most certainly get tactile cues about the quality and worthiness based on how your packaging looks and feels in their hands.
Quick Tip #3: Bank on Trends
No matter the age of your target consumer, there’s always a particular trend that you could incorporate into your packaging strategy to increase sales.
Doing a short-run or limited-edition design a great way to give your product an upgraded visual appeal. It also increases the desirability because of the fear-of-missing-out mentality.
Sales Powered by Packaging Design
Whether an established brand of over 30 years or a start-up, your product packaging is a critical part of your revenue generation.
Graphic Finishers is an Orange County-based packaging company that designs and manufactures personalized, on-trend, and iconic packaging that appeals to your target customer.
Increase Your Sales with Packaging Now!
Contact us for a quick quote or inquire about a whole new packaging design! We've been in business for over 40 years and offer quick turnarounds with low minimums.